Pay Per Click ads (PPC) is one of the most effective & the fastest ways to generate business from online, if you strategize and implement it correctly, then you need to depend on the sales team to generate leads or businesses. The primary goal of the any business is to get maximum ROI from less spend, in a simple term how much we spend and how much we got from it. In Adwords, every click, keywords, & search terms & cost you money. There are lots of hidden techniques & tricks in Adwords, which can make or break your AdWords campaign.
Negative keywords are one of the most dangerous and useful techniques. Not adding negative keywords to your campaign will impact on several factors of your campaign’s performance. Negative keywords are used, when you don’t want your ads to appear in a certain search query that might be relevant to your business, it protects your campaigns from irrelevant traffics, which you don’t want your ads to be shown for.
Benefits of adding Negative keywords
- Improve CTR
- Improve quality score
- Improve ROI: Your ads will appear with more specific search queries, so more chances of getting quality leads or sales.
- Improve conversion rate
- Save money – Avoid paying for useless clicks
- Prevents harming business reputation
How to find Negative keywords:
Negative keywords research and analysis task should be an on ongoing weekly task that will make your campaign performance better and better.
Brainstorming session: You need to think negatively while doing keyword research, you need to come up with as many as possible you think of negative keywords, which may searchers search and which may not be related to your business, brainstorming session is primary task because you need to eliminate negative keywords before they show in the SQR.
Search Query Report: Run a Search Query Reports in AdWords account, see if your ads are triggered by irrelevant keywords, which gives you an exact term searched for, how many clicks you got from that particular searched keywords.
Standard list of universal negative keywords: For any B2B business campaigns, there are big lists of general negative keywords list you should use it. Please note that before you implement these negative keywords, just make sure these keywords are not going to affect your campaign.
Google’s Keyword Tool: It’s one of the best and quick way to research negative keywords, which also gives you a clear idea of popular search that is related to your keywords, which may trigger your ads, so with careful analysis you can include or exclude keywords.
Implement negative keywords strategy properly and so that it can save a lot of your money & help you to meet your marketing objectives. Feel free to comment or contact us, if you need to know more about it or if you need help