Is your website’s landing page being ranked high by search engines? If the answer is yes, rest assured your SEO management team has been doing a commendable job. However, if the CTR rates are low for your keywords, then what is the whole point of being placed in the top. By search engines? If the CTR rate of your site is good enough, it only means you are getting great leads and customers from the organic search results. If it is not, there is no point in getting huge traffic for your website.
There could be two reasons why the organic traffic is not being converted into potential customers:
1) Improper usage of keywords
There are two kinds of keywords
- Commercial keywords : They are the keywords which generate sales for the website
- Informational keywords : They are the keywords which gives adequate information to the users regarding a specific service, product or a topic
If you are mainly concentrating on informational keywords, you will only be getting huge traffic but there will be less leads and conversions!
2) Not concentrating on the optimization tricks for increasing SEO Conversation rates
For once, imagine that you have worked on everything in SEO in order to bring the best out of it. You may have tweaked lines of the robots.txt, you may have disavowed all stray spam links, you may have adjusted the meta titles, you may have organized all the URLs and may also be getting great traffic. So? What do you think is the point of all these if they are not taking any sort of action on your site?
Being a marketing expert or an entrepreneur, your main goal must be to generate more and more business, and the goal of SEO must be to create huge organic traffic for your site.
If you are managing to get good traffic for the website but are not being able to convert them into customers, the optimization of conversion rates is what you should be doing for your digital marketing strategy and SEO. SEO Conversion rate is what matters the most for your website!
So, how can you enhance the SEO Conversion rates for your website? Here are a few ways you can do it!
- Narrow down the scope
The first page of the search results is mostly loaded with pages that are considered to efficiently answer the search query. Though it is tempting to optimize the website pages for huge audience, you must know that this sort of approach can create a very poor experience for the visitors. Addressing a variety of topics will repel your audience in digging in. Landing pages that addresses everyone addresses none specifically! Focus the core of your website and only provide solutions regarding that topic. That way, you will be focusing the scope of audience!
- Develop content that had the potential to convert
The content of the website is obviously the most important aspect that influences rates of conversion. It also has a key role to play in how your pages perform during organic searches. A great marketing content definitely has the capacity to easily blend opportunities for conversion. Your content must for human audiences and not search engine crawlers! Don’t work from standpoint of SEO because you will be repelling your readers! Craft your content according to the interests of your audience!
- Work on enhancing visuals
Nothing can repel your website visitor than coming across a huge wall of words and sentences. Have visual aspects which are appealing so that you can make your content more easy to go through while also maintaining the engagement of your audience. Because, only when your audience is engaged will you be able to make conversions. While choosing and placing images can greatly improvise the readability and lessen the bounce rates, it should also have a purpose to serve. Make sure the images are relevant to your topic and encourages conversion!
- Stop using Flash!
If your website uses a lot of Flash,you’re in the stone age! Once upon a time, it was the main attraction of a website but it is outdated now! It was designed with keyboard and mouse in mind, and you should know the users have evolved and use mobile phones now! Stop using elements of Flash if you don’t want smartphone users to bounce from your website!
- Conduct Tests regularly!
It is mostly impossible to increase your conversion rates if you haven’t set a benchmark. Frequent testing will let you supervise your website performance and keep you informed of all the marketing strategies taking place. Analytics could be a great way to track and test your performance!
SEO Conversion rate must be boomed, and that is the whole purpose of having a website!
SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) must go hand in hand. While focusing on generating traffic to your website, you must also work on getting conversions. And that is when your website serves its purpose!