Retailers are always looking out for new ways to create a buzz and bring in new customers. They are now aware that the need to deliver an extraordinary experience to customers is highly important. The digital customer has changed the face of retail. Retailers have started matching up with the digital marketing trends to change the retail experience and to leverage customer satisfaction
With the continuous updating digital marketing trends in retail, it is a necessity for the retailers to think of a different approach to search marketing than what they followed in the previous year. Online retailers should be acquainted with the latest trends and think one step ahead in order to differentiate their products and services. If planned and implemented properly, digital marketing can be highly rewarding to the retailers.
Here are some of the digital marketing trends in retail that online retailers should focus on
1) Smartphone remains the preferred shopping tool
Over the past years, customer buying has shifted to mobile devices rather than just searching. It still continues to be the preferred shopping tool in the customer’s buying journey. Retails should focus on how they can give their shoppers more satisfactory experience. For this they can work on the accelerated mobile pages (AMP) – it speeds up the content load time on the mobile web, resulting in a better mobile web user experience.
2) Multi-Channel Marketing
Reaching out customer anywhere and anytime has increased at an astonishing speed over the past years. Thanks to the number of ways and access points. Interacting with the customers has become easy-breezy using a combination of direct and indirect channels of communication including websites, retails stores, social media, emails, mobile apps.
3) Videos are still a must
Observing the digital marketing trends in retail, it has been seen that video content in commerce is more powerful and impactful in boosting customer engagement. Videos are still on the top list of the content marketing strategies. It has the power to increase the add-to-cart conversions.
4) More personalized experience
Customers strive for a more personalized shopping experience. Retails need to focus on improving personalization by combining with the technology. It’s all about a customer at that moment. Do anything and everything that you can to connect with the customers and make shopping more convenient for them.
5) Omnichannel marketing dominates the retail strategy
The current scenario is all about the customer. They decide how they interact with the retailer, whether that’s in the store, over the phone, mobile apps, tables or desktop, or engaging with social media. This hop between different sales channels is what defines omnichannel retail. Here the challenge for the retails lies in ensuring their process to provide seamless customer experience.
6) Marketing campaigns with the technology
With the level of competition, apt content marketing is very challenging. Retails need to really think out of the box to create interesting customer engaging content. With the rise of technology, why not take the advantage of it to stand out of the competition?
To sum up, make sure you actually provide a personalized shopping experience and tailor the technology that improves the customer journey, makes the path to purchase easier, or encourages conversion and retention. If you are not walking hand in hand with the latest digital marketing trends in retail, get in touch with our team now. We’ll help you to communicate with your customers using attractive, unique and personalized campaigns and add the latest trends in your marketing strategies.